What is your plan for success as you start your own business or side hustle?

Do you know who will buy your product or service?  How will you stand out from your competition?  How will you reach your audience?

In today’s competitive market, a strong business plan and effective communication are vital to develop your customer following.

This means, that everything you do and every word you say must be intentional.  You cannot afford to leave the success of your company and dream to chance.

Together we will chart an effective course for your company and stimulate mindful communication to create a top-notch customer experience while achieving your sales results.


Dare to Say ‘Yes’

As I reflect on the month of June, I can’t help but smile and think back to the movie ‘Yes Man’, that Jim Carrey starred in several years back. I love this movie, I love a good laugh, and Jim Carrey always delivers. The movie which finds Jim Carrey’s character, Carl, at a motivational seminar, takes us to through a humorous journey of his life transformation after he reluctantly agrees to say ‘yes’ to everything life throws his way. Ironically, in […]

The Silent Sale Killer

It’s out there – you can’t see it, you can’t hear it, and you can’t feel it…but your customers can. In fact, chances are you don’t even know it’s there until it’s too late. It’s a silent killer – of sales, customer satisfaction and manpower, all of which impact your bottom line. What possibly can be so detrimental to the success of your company? The simple answer – the relationship of your sales center team. Home building is a fast-moving competitive industry, […]

Customer Care vs. Customer Satisfaction

When I was in my early 20’s, I clearly recall sitting on a bench in the busy hallway of the Eaton Centre in downtown Toronto interviewing for a retail position and being asked by the interviewer, “what is the difference between customer care and customer satisfaction?” “Hmmm?? Great question”, I thought as I stammered my way through a fabricated response.  With only waitressing and bartending experience under my belt, I could only relate to ensuring the beer was flowing and the […]